Adam Goldenberg is a shrewd fashion entrepreneur, venture capitalist, and seasoned dealmaker. His love and passion for fashion began when he was still a kid. He launched his first entrepreneurial venture (an online bulletin service) at the age of 13 years using his Bar Mitzvah Money. Adam Goldenberg joined high school and converted his firm into a gaming site known as Gamer’s Alliance. Brett Brewer, the President of Intermix, was impressed with Gamer’s Alliance and bought it in 1997, unaware that its founder was just 17-years-old. After quick deliberation, Brewer employed Goldenberg, who turned out to be a valuable asset for the firm within a short period.
Strong partnership and series of investments
Goldenberg’s entrepreneurial approach and business acumen paid off, and he ascended to the position of Chief Operations Officer of Intermix. After a year, Intermix purchased FitnessHeaven.com, a premier health and fitness firm established by Don Ressler. That way, Adam Goldenberg met Don Ressler, and within no time, they became business partners cum friends. They teamed up to create e-commerce and performance advertising firm, Alena Media.
The success of the e-commerce section must have inspired confidence in Adam Goldenberg and Ressler. They knew they had necessary skills to succeed in the expanding sector of online performance advertising. They created a brand-building firm they could manage separately. The partners led a team of former Alena members through a series of brainstorming sessions. Two weeks down the line, the team came up with Brand Ideas that eventually became Intelligent Beauty.
Intelligent Beauty’s first brand was DERMSTORE on apparelnews.net, a reliable online cosmetics, and personal care marketplace. After two years, they introduced SENSA, a weight-loss program and assigned the product development division to Dr. Allan Hirsch and CEO position to Brett Brewer (Intermix founder).
Launch of JustFab
JustFab is indisputably the most successful company founded by Adam Goldenberg and his business partner, Don Ressler. Barely a decade since its inception, JustFab has become one of the most reliable online subscription retailers. In 2003, the firm raised around $55 million in financing and purchased ShoeDazzle, an accomplished shoe discovery service at http://www.huffingtonpost.com/2012/06/25/for-intelligent-beautys-a_n_1624707.html.
Adam says his business strategy and style of management is metrics-driven. With the help of his employees and business associates, Adam keeps track on the shopping trends and experiences of clients.