Luiz Carlos Trabuco Cappi Led Bradesco To A Modern Concept Bank

Very few Brazilian business executives ever reached the same level of economic influence as Luiz Carlos Trabuco Cappi, a Bradesco president. Bradesco is possibly the most famous Brazilian bank with agencies in most Brazilian cities. Cappi is credited for Bradesco being able to perform large-scale credit operations and even massive financial projects that are still ongoing in Brazil.

Luiz Carlos Trabuco Cappi’s position as a Bradesco president put his financial market opinions in the spotlight and adhered to by a number of the most important political and business leaders in Brazil. When Luiz Carlos Trabuco Cappi makes a public statement, it is very often featured in newspaper headlines or makes the covers of a number of economics magazines. Bradesco had been able to have a number of advantages due to Luiz Carlos Trabuco Cappi’s great financial advice influence ever since Cappi accepted the position of president of the Bradesco group. Bradesco has been the largest and fell to the second largest private bank in Brazil, which occurred after the merger of Itaú-Unibanco. This struggle for being the biggest bank was not considered a primary goal by Cappi, who stated that providing better services at the existing agencies would bring better financial results to Bradesco. Cappi continues to be an important economic figure in his 60’s and continues to be featured in the media covering the financial market.

Luiz Carlos Trabuco Cappi was chosen to take the place of Márcio Cypriano, who was Bradesco’s third president as Bradesco presidents are required to retire at the age of 65. Cappi is the fourth president of Bradesco since it was founded in 1943 when Amador Aguiar who founded Bradesco and was the first president of the bank. Cappi has been with Bradesco for 40 years before accepting the position of president. At the age of 47, Cappi accepted the position of vice-president. Prior to becoming vice-president, Cappi was heading the private retirement funds and was leading the marketing area as well. During his time at the head of the Insurance branch, Bradesco Seguros, Cappi was recognized for his spectacular results. Cappi’s efforts increased Bradesco’s Insurance market share to 25% – which was 23% beforehand. Bradesco’s Insurance branch under Cappi’s leadership became responsible for an increase of 26% to 35% in income percentage considering Bradesco’s total income sources.


Coincidently or not, Luiz Carlos Trabuco Cappi is from Marilia, São Paulo, which is where Amado Aguiar, Bradesco’s founder was born. Cappi is married and has 3 children. Cappi holds a degree in Philosophy from USP (Universidade de São Paulo). Cappi is a very approachable individual. Cappi is also known for displaying his sense of humor as well as his frequent and outgoing smile. Cappi doesn’t fit into the typical banker profile. Most bankers earn degrees in areas such as Business Administration, Economy, Accounting or Engineering. Cappi holds a Philosophy degree from USP (Universidade de São Paulo) as well as Social-psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

Luiz Carlos Trabuco Cappi was credited for making Bradesco become a modernized bank. He began the modernization process while he was at the head of the marketing area of Bradesco during the 1980’s. Cappi was also able to greatly improve Bradesco’s relationship with the media, which ceased to be criticized by the media at that time.

Bradesco’s traditional standard established its founder, Amador Aguiar, was also modernized by Luiz Carlos Trabuco Cappi. Bradesco had always offered the same services to every client. Cappi was able to create Bradesco’s segmentation, which was already being done by Bradesco’s main competitors at the time. Bradesco has since offered the Bradesco Prime segment, whose agencies attend to higher-income clientele.

Learn more about Luis Carlos Trabuco Cappi:

David Giertz: The Finance Guru

David Giertz has accumulated over 30 years’ worth of expertise in the progressive financial service industry. He has on a regular basis leveraged processes, innovation and strategy to build a profitable growth. The State Securities Law Exam, General Industry and Products exam, and the Principal/ Supervisory Exam give him top broker qualifications on

David began his career with Financial Horizons Security Cooperation between the years 1989 and 1993. From the year 1991 – 1999, he worked with Citicorp Investment services. He then went on to work at Nationwide Investment Services Corporation after being a registered broker with FINRA from 1999. He later served in Dublin, Ohio as Senior VP of Nationwide Financial Distribution and Sales at Nationwide Life Insurance Company.

David Giertz achieved an international level Gallup associate score as a Certified Business Coach with WABC. During this period, he motivated and developed a coaching culture by certifying over 100 leaders to become Business Coaches. He then led the Financial Institutions Bank Channel beginning in 2004 at His channel broadened to include a new channel; the Wirehouse distribution channel. During his time there, he was able to grow the revenue of the company to $8B from $1.5 billion.

According to, David accredits his success to one very important factor; Networking. There is value in hard work but he strongly recommends networking because that is how he has been able to build such a diverse network of people from extensive backgrounds. He lives by the advice his mum gave to him while he was still in High School. She told him to work hard, be positive and strive to learn something new every day. Despite the skill set gaps and experience deficits that he has come across in his career, his mother’s advice to work hard pushed him to move ahead. Positivity is key for him and has ultimately catalyzed his development.