Why Adam Goldenberg Wanted TechStyle To Be All-Inclusive

Adam Goldenberg and Don Ressler had their hot fashion retain company JustFab renamed to TechStyle Fashion Group this last year because they started using data analytics in the customer shopping experience and wanted the company to reflect the new trend. But now they’re going further by turning it into an all-inclusive brand. Goldenberg felt this was necessary because while the company has had female celebrities and models endorsing its brand, he wanted women of all sizes to feel empowered by the brand.

Adam Goldenberg joined the fashion industry in 2010 when he and Ressler launched JustFab, but before that he was actually a marketing and ecommerce guru for MySpace and its parent company Intermix Media. Intermix Media had hired Goldenberg because he had built a small marketing company at only age 15 known as Gamer’s Alliance. Goldenberg moved out to Los Angeles and became Intermix Media’s Director of Creative Strategy before becoming the company Chief Operating Officer. He and Don Ressler met during this time and decided to build a sales division out of MySpace known as Alena Media and also founded the brand Hydroderm.

Read more: TechStyle’s data-driven fashion – CNBC Video

Goldenberg and Ressler didn’t stay with MySpace because News Corporation, the parent company to Fox News and the Wall Street Journal bought it out and brought in changes that Goldenberg didn’t like. So they left and started a company out of their own homes known as Intelligent Beauty at http://www.entrepreneur.wiki/Adam_Goldenberg. In time Goldenberg and Ressler were making their own profits and had plans to launch a fashion retail group based online. It was a new field that neither Goldenberg nor Ressler knew much about, but they began soliciting advice from their friends in Hollywood.

After sharing their ideas and hosting different fashion functions, JustFab was ready to go and all it needed now was funding and publicity. Adam Goldenberg and Ressler had little marketing to do after model Kimora Lee Simmons promoted the company via twitter and adopted its apparel. The funding came from all different kinds of venture capital investors including Josh Hannah of Matrix Partners and Passport Capital on Vator.tv. Soon the company gained over $285 million in capital and by late 2013 sales revenue had turned it into a “unicorn” or billion-dollar valuated company. JustFab also bought out side branches such as ShoeDazzle, Fabletics, FabKids and a men’s brand.

The Changing Healthcare Industry

One of the most dynamic industries in the entire economy today is in health and wellness. There is so much new technology in the field that many people think the entire industry will be different in the coming years. One of the most important advancements in this field is in preventative testing. It is always less expensive to treat someone before the problem has spread throughout their body. With all of the new advances in technology, this is now easier than ever before. A lot of people like to track their own health and wellness numbers with wearable technology. People like Troy McQuagge are starting to invest in this area to provide even more options for customers.

Cost of Care

One major issue in the health industry right now is the cost of care. Few people can afford to go to the doctor, and this causes a lot of issues down the road. Every year, the cost of medicine continues to increase. Troy McQuagge is working to put an end to that. He realizes that the current trend is simply not sustainable, and that this is a huge area of opportunity for his company.

Preventative care is one of the best ways to prevent lasting illness in a person. If someone is willing to monitor their health over time, they are much less likely to have a major health issue.

Investing in Technology

Technology is the key to reducing costs in the field of health and medicine. There are a lot of companies investing to lower the cost of care in their particular segment. Troy McQuagge is working on a number of different projects designed to give customers more options for their health. He strongly believes that people who monitor their health should have lower insurance rates than people who do not care about their health at all. He wants to see a world where technology is used to prevent issues rather than just treat them. Click here to know more.

Troy McQuagge

From the time he started out in business, Troy McQuagge has always wanted to help other people. He loves working in the field of health and medicine because he sees the positive impact that is possible in society. Although the field has a lot of challenges right now, he feels like he has a plan to solve most of the issues in the coming years.

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