Online business is becoming an attractive industry for many companies in different parts of the world. However, the success of any organization depends on how the leader of the business will formulate strategies to see his business move forward in a very competitive business environment. One of the online entities that has defied the odds and moved forward by implementing various strategies is JD.com, one of the largest retail outlets in China.
Many people in the world of business still wonder how JD.com has been able to move forward and show extreme competition to other organizations that had established themselves in the market for many years. However, under the top leadership of Richard Liu Qiangdong, JD.com has been able to understand the needs of the consumers in the industry. It is important to highlight that the success of any company depends on how it understands the needs and preferences of its customers.
Richard Liu understands that the fashion taste for many of the Chinese population has significantly changed. However, other online companies still remain fixated to the argument that the Chinese culture is not influenced by the western way of living, which means that it is difficult for the customer tastes and preferences to change. This made a considerable number of organizations to stick to the traditional Chinese attire while other companies prioritized on the impending change.
Richard Liu understood that many Chinese individuals, especially those around the major cities have diverse opinions and were demonstrating a unique taste of fashion. The only way is to ensure that JD.com focuses on ensuring that all the needs of the customers who need new fashion and clothing style were offered at a premium. Many people incorporated the idea of new fashion and the way of dressing.
JD.com did not only concentrate on helping people in the city to change their style of dressing but moved further to help those in second and third tier cities across the country to incorporate new fashion. Through this strategy, Richard Liu Qiangdong was able to establish JD.com as the top leader in fashion styles and delivery of modern products while other online companies remained behind.
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