JD.com has emerged as one of the most comprehensive e-commerce retailers online in China. The company started its online retail operations in the year 2004 before which it used to sell through its chain of stores across the country. In the beginning, the company only used to sell magneto-optical products, but later went on to diversify its product portfolio to many other products. Jingdong is primarily known for selling a wide range of electronic appliances and products and fashion apparels. Richard Liu Qiangdong is the founder of the company and known for his business acumen and skills, which have helped company grow to such heights even amidst such fierce competition.
Tencent, Walmart, and Alphabet also have stakes in JD, but Richard Liu continues to be the President of the board of advisors. One of the reasons why JD has been able to achieve great success in a short period of time in the retail e-commerce market is due to its innovative approach. The company uses latest technologies to ensure that it is productive internally and is able to provide world-class services to its customers in China. JD is sourcing products from over fifty countries to meet the growing demands of Chinese consumers. As China’s economy continues to boom, the market and consumers trend continues to change as well. JD continues to ensure that it is able to align its business strategy along the lines of the evolving Chinese market.
JD has also set its own logistics network that spreads through the length and breadth of the country. It is what has been helping the company to deliver the products to the customers quickly and without having to charge exorbitant shipping and handling fees. D.com aims to not just collaborate with big brands to sell on their platform; they also offer them customer analysis that helps them meet the unique demand of customers. The company has a Consumer-to-Manufacturer model that allows different brands to understand their customers and also increase their sales. Some of the brands that have significantly benefitted from the initiative are Head and Shoulders shampoo and Huggies Diapers.
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