Bhanu Choudhrie, executive director of C&C Alpha Group Ltd, did an interview with This is Money that spanned several areas from business to his approach to life and his objectives.
A graduate of the International Business and Marketing University of Boston, Bhanu Choudhrie moved to London after completing his degree. He alludes this to his seeing potential in London in new ventures he could leverage. On the topic of ventures, C&C Alpha Group invests in diverse areas and Bhanu is a fan of them all. He particularly enjoys real estate, hospitality, aviation and health care. He has had much success and alludes it to the support network of the various professionals he interacts with that run businesses.
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Bhanu was awarded as the 2008 Asian Entrepreneur of the Year which he reflects on with pride as an Indian. To him this represents the ability persons to make a better life for themselves through international opportunities. A good example of this is his advising deals in emerging markets such as those in eastern countries such as China and India. He states that there is room for not only investments in these markets, but also for huge growth which can be leveraged.
While speaking on risks, Bhanu Choudhrie recounts two that he thought would’ve been disastrous but turned out well. The first was the investment in Air Deccan which resulted in huge aviation growth and a boost to India’s airline industry. The second was investing in www.ebookers.com which they were able to resell for half a billion pounds. He indicated that three of every five investments fail. In the future C&C Alpha intends to do more charity work and to invest in the hotel and hospitality industries.
Bhanu Choudhrie involves himself in a large amount of charity work. This is because of his upbringing as well as his belief. He stated that as a child he would provide the gift of his time to the blind, handicapped and those without parents. Also, Hindu philosophy encourages giving more than receiving.
Bhanu has been in his current post since 2001 and his investments span a diverse international portfolio. Check out: https://www.cnbc.com/video/2017/05/16/pilots-wanted-in-southeast-asia.html