Nathaniel Ru has built something that is very successful and world changing. One thing that has helped with this success is that he has created something that stands for something great. With Sweetgreen, he has decided that he wants to help people eat healthier so that they will be able to enjoy greater health benefits. He simply wants to feed people better food. Therefore, he looks closely at the food that is offered. He has found that the fast food industry and other related industries have been feeding people with less than adequate food.
One thing that Nathaniel has looked at when it comes to the type of food that is being offered to people is the set of nutrients that these foods commonly have. The common issue that Nathaniel finds with foods is that other than protein, foods offer very little if any nutrients when they come from fast food joints. Therefore, people are not only gaining very little value from the food they eat, but they are also gaining a lot of worthless things which include visceral fat and dietary conditions. Nathaniel has decided to combat that with his own creation, Sweetgreen.
In place of burgers and fries, Sweetgreen offers salads. However, it is not just lettuce, tomatoes and other vegetables that are being offered, the quality of these foods are very high. Therefore, the amount of nutrients one would get from these foods are going to be very high. Nathaniel also offers different types of lean meats to go with the salads so that people will get some kind of protein. There are also different sources of protein such as beans and nuts. Therefore, people don’t have to go vegetarian in order to eat at Sweetgreen.
One other thing that could be said for Sweetgreen is that they have an ability to make sales online. As a matter of fact, Nathaniel says that technology is a large part of what this business is.