Many people have become fans of the Fabletics brand. This is an athletic clothing company that has managed to gain the attention of the lot of different people. It has been featured in Marie Claire magazine, and there are all types of websites that have praised Kate Hudson for bringing this brand into the limelight.
It seems like it was just a matter of time before Kate Hudson started to expand the brand with brick and mortar stores. Currently there are less than 10 stores, but most of this was on the east coast. This geographical location put something of a limitation on the brand. People were demanding more clothes from this company so it only made sense for Kate Hudson to consider expanding the brand. The Fabletics website was already reaching a saturation point so the next logical step was to expand into physical stores.
Hudson has decided to expand the brand in a major way. She isn’t just opening up a couple of new stores. To the contrary, Hudson is going to open 100 stores in the next 5 years. This is really going to help her launch the brand to a whole new audience. Most people that have heard of Fabletics have seen the clothes through the website. This is good for millions of people that have already ordered something through the website, but many customers are still waiting for stores. That is why Kate Hudson has done the research and checked the areas that would be geographically relevant for her stores.
The sky really is the limit when it comes to Fabletics for the athleisure crowd. More people are going to put time into visiting the stores to try out clothes. People want to be able to try out the clothes that they are working out in. Now that Fabletics has stores it will be so much easier for people to consider this shopping location. There are other stores like Old Navy and Sports Academy that offer athleisure clothing and now Fabletics has the ability to compete directly with these stores. That may be the best possible reason to open up more stores. Fabletics has a good number of customers that may start going to the stores in order to get clearance clothes. Every store has clearance sales when the seasons change. These will be deals in Fabletics stores that people will not be able to get on the Internet.
Hudson has a wonderful brand, and she is making sure that everyone knows about this line of clothing. This buzz about the product line is bound to get people to take interest in what Fabletics has to offer. The new stores will also draw new customers. Source: https://www.pinterest.com/fabletics/