Edwin Miranda is the founder, brand strategist and CEO of KOI IXS, which is a performance marketing agency based in the Fort Lauderdale area. This type of industry encourages forward thinking as it relies on innovation and technology to meet targets. You may learn more about Edwin Miranda and KOI IXS at his LinkedIn page HYPERLINK “https://www.linkedin.com/in/edwinmiranda/” https://www.linkedin.com/in/edwinmiranda/.
Based on responses to interview questions posed, we can infer a few things about Edwin Miranda. He heavily believes in the innovative and creative thinking approach which performance-based marketing requires. He describes his team as a passionate compilation of designers, thinkers, creators and strategists. The use of these terms reflects the kind of pioneering type mindset that is used to give their clients the required edge.
He recommends a book called Predictive Marketing as it forces readers to challenge their perceptions while giving useful insight on best practices in marketing, and on various areas of marketing strategy.
Apart from his corporate philosophies and beliefs, Edwin Miranda gives an insight into who the man behind the Chief Executive Officer is. Based on his account he is up at 5:30 daily and believes that the combination of an early start to the day, in tandem with adequate planning via to-do lists, help him to seize the day through established long, mid and short-term goals. This approach builds awareness for him and helps him to maintain a solution-oriented approach to challenges. His favorite quote is “A goal is a dream with a deadline”.
Edwin states that he would tell a younger version of himself not to be afraid to make mistakes once he remains bold and passionate. The idea he conveys here is that achieving maturity where one’s concepts and goals are concerned, requires struggle through life changing experiences.
To Know More Click Here