Luiz Carlos Trabuco Cappi is the current CEO of Bradesco Bank, one of the largest financial institutions in Brazil. He was chosen to become the new head of the company because of his hard work and perseverance, and the board of the company saw how he is dedicated to serving the company. Bradesco Bank was established in 1943 in the city of Marilla.
Luiz Carlos Trabuco Cappi was also born in the same city, and growing up, he developed the dream of working in the financial sector when he is old enough. Through the years, Bradesco Bank transferred their headquarters from the bustling city of Marilia to the highly active city of Sao Paolo. Because of the passion of the past executives working for Bradesco Bank, the financial institution became a global corporation, and they managed to spawn more than 5,000 branches around the world. Bradesco Bank offers a large number of services, which helps private citizens, small business people and even large corporations in dealing with their finances and investments.
In its initial years, Bradesco Bank is considered as the top financial institutions in the country. They frequently receive positive responses about their services, and their employees are well received because of their world class customer service. The bank is also the first in the country to offer bank accounts to teenagers and children who are still below the legal age. The leadership of the company focuses on knowing their clients personally, and they will be doing everything that they can to satisfy the requests of their customers. Because of this customer-centric approach, Bradesco Bank was known as one of the most reliable banks in the country. However, the distinction of being the leading bank in Brazil would later be given to its rival bank, Banco Itau, when they merged with Unibanco. The merging of the two banks sent them to the top rank. It is now the mission of Trabuco the bank he is serving, taking back the top rank that Bradesco Bank deserves.
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Luiz Carlos Trabuco Cappi has been working with Bradesco Bank for more than 40 years. When he was still a student, he decided to attend the Faculty of Philosophy, Sciences, and Letters, and he would also attend the Foundation School of Sociology and Politics where he would be earning his degree in Socio-Psychology. At the age of 17, he has been working with the Bradesco Bank, serving as one of its clerks. He would fall in love with the job, and he would be working hard day and night to climb the corporate later. After decades of working for the company, he was rewarded and was offered the position of becoming their CEO. As the newest head of the company, he is tasked to do something to beat the formidable alliance between Banco Itau and Unibanco. Having a brilliant mind, Luiz Carlos Trabuco Cappi thought of purchasing the Brazilian arm of HSBC, and he believed that this move would increase the value of the company.
The deal cost billions of dollars, and it pushed through. After Luiz Carlos Trabuco Cappi signed the papers, they announced that HSBC Brazil is now under the Bradesco Bank. Right after the announcement, the value of the company went up, and they managed to receive new customers. Bradesco Bank became one of the fastest growing banks in Brazil, and it is expected that they could beat Banco Itau and Unibanco in just a short amount of time. Luiz Carlos Trabuco Cappi is genuinely a fantastic leader because he did all that he can to excel.
Find more about Luiz Carlos Trabuco: http://economia.estadao.com.br/noticias/negocios,estamos-com-o-dedo-no-gatilho-para-emprestar-dinheiro-diz-presidente-do-bradesco,70002160257